Alpha 55 is one of the biggest department stores in Casablanca. Here you can find numerous shops that sell just about everything, from jewelry and home decoration to clothes and toys or gift ideas and souvenirs.
Morocco is a paradise for anyone who is smitten by traditional home decor or souvenirs. Top choice is usually colourful geometric patterned carpets called kilims or shoedwi, predominately black and white. They are usually handmade and sold in the intimate shops that line alleyways around Boulevard Felix Houphouet Boigny or in the medinas. Ceramics and pottery, such as tagines, along with woven textiles gifts share popularity with carpets and can be found in most bazaars with dried fruit and spices. Note that when shopping, haggling is part of the tradition and the golden rule here is to take your time.